Anheuser-Busch: Let’s Grab A Beer
How often do you say it vs. how often do you actually do it? That's an opportunity.
I created the idea only Anheiser Busch could own: Let’s Grab A Beer. It has since turned into a giant platform for the company, including a social platform and Super Bowl commercial.
It all started with this insight (and scribble):
Brand: Spirit Airlines
Red Thread: Let’s Un-Airline
The Idea: A Branded Color
Role: Chief Strategy Officer