Planet Fitness
When you’re the gym for people who don’t go to gyms, your enemy isn’t other gyms; it’s intimidation.
Brand: Planet Fitness
Red Thread: Rewriting The Rules of Fitness
The Idea: For The 80
Role: Chief Idea Officer
When you’re the gym for people who don’t go to gyms, your enemy isn’t other gyms; it’s intimidation.
Brand: Planet Fitness
Red Thread: Rewriting The Rules of Fitness
The Idea: For The 80
Role: Chief Idea Officer